marketing experience

• National Sales Manager and subsequent consultant to specialty service organization.
• Planned, implemented and maintained programs to cultivate international distributor and representative network for both products and services. Target markets include health care, educational facilities, industry, and governmental agencies.
• Created sales statistics reporting systems for use in projections and analysis.
• Developed products and services catalogs for distributor and representative use as well as national reference in Sweets Architectural Guide published by McGraw Hill.
• Authored descriptive literature for brochures and advertising copy purposes.
• Planned and personally controlled marketing development of Metropolitan New York City market leading to sales of 4.5 million dollars.
• Planned corporate participation in various national trade shows.  Designed displays, literature, prepared sales rhetoric and personally delivered sales and information presentations.
• Engaged in Public and Consumer Relations activities.  Worked to resolve field operational difficulties and labor disputes, inform the public at open meeting of offered services and technical field techniques. Highlights of effots include numerous television appearances and radio interviews.
• Conceived and designed multiple Internet web sites and e-commerce sites.
• Designed and produced multiple resource and presentation CD-ROMs.